What Your Digital Footprint Says About Your Brand

What Your Digital Footprint Says About Your Brand

...and how to make sure it’s saying the right things.

When someone Googles your business, what shows up… An outdated website? An empty Instagram feed? A blurry photo of your shopfront from 2017?

Whether you like it or not, your digital footprint is constantly shaping how people see your brand. It’s your online reputation and it’s working 24/7, even when you’re not. So if you haven’t Googled yourself lately (go on, we’ll wait)... now’s the time to clean up, tune up, and level up.

Here’s what you should be keeping an eye on:

1. Your Website: First Impressions, but Make Them Functional

Your website is often the first conversation someone has with your brand - and you want it to be a good one.

Is it mobile-friendly? Over 60% of traffic happens on phones now, so if it’s slow or squished, you’ve already lost them.

Is it easy to use? Think clear navigation, fast load times, and no broken links.

Is the content current? Nothing says “we’ve gone fishing” like a blog from 2020 and a services page that still lists things you don’t offer.

TUX Tip: Update your site every quarter. Even a small tweak—like a new client win or photo—helps keep things fresh and trustworthy.

 

2. Google Business Profile: More Than Just a Map Pin

This is one of the first things people see when they search for you. And yet… so many profiles are half-finished, totally forgotten or have never been claimed.

Add quality photos of your space, work, or team (no pixelated logos, please).
Keep your hours up to date - especially over holidays.
Encourage reviews and respond to them (more on that in a sec 👇).

TUX Tip: Add a quick Google review link to your email signature or invoices. Make it easy for happy clients to shout about you.

 

3. SEO: Not Just for Big Brands with Bigger Budgets

SEO (Search Engine Optimisation) is what helps you show up on Google when someone types in a search that is relevant for your business.

In simple terms: it’s making sure your content matches what people are searching for - and that your site is set up so Google can actually find it.

That means using clear page titles, writing helpful content, and keeping your backend tidy.

TUX Tip: You don’t need to rank #1 for everything. Focus on being super relevant for your local area or niche service offering.

 

4. Social Media: If Your Last Post Was from EOFY 2022…

Social media isn’t just for dance trends and dog memes. It’s where your audience checks for real-time proof that you’re active, engaged, and legit.

Is your tone of voice consistent? (Or are your posts swinging from fun and friendly to corporate robot?)
Do people comment and interact—and do you reply?
Are you posting current content? Nobody trusts a ghost account.

TUX Tip: Post less, but better. Even one solid post a week keeps the lights on and your brand top of mind.

 

5. Reviews: Social Proof Is Powerful

One glowing review is good. A steady stream of them? Even better.

Encourage reviews often - not just after a big win. People trust recent feedback, especially if they see you responding with genuine thanks (or problem-solving, if needed).

Make it part of your customer journey: after a job, after a sale, after great service. Don’t just hope it happens - make it a habit.

TUX Tip: Set a monthly reminder to ask 3 recent clients for reviews. It’ll keep things ticking over without feeling like a chore.

 

Bonus: Email Signatures, Online Listings & Random Corners of the Web

Think of all the other little places your brand shows up:

  • Your email signature

  • Online directories like Yellow Pages or local business hubs

  • Articles you were quoted in back in 2019

Check them. Update them. Clean them up. Because your brand deserves to look its best everywhere.

 

Final Thought: Every Click Is a First Impression

Your digital footprint should work for you, not against you. When all your online touchpoints are aligned, up-to-date, and on-brand—it sends a powerful message:


This business knows who they are and how to show up.

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