ABOUT TUX

TUX is a strategic marketing partner for service-based businesses who want their marketing to actually support growth.

We work alongside business owners and leadership teams to bring clarity, structure and momentum to marketing — helping businesses move beyond reactive activity and towards intentional brand building.

A man and woman sitting on outdoor stairs, smiling at the camera. The man has a beard and is wearing a navy polo shirt, beige pants, white sneakers, and a watch. The woman has long brown hair and is dressed in a navy top and black pants, with leopard print sneakers. There are plants and a building in the background.

OUR APPROACH

Many businesses don’t need another marketing supplier.

They need someone steering the ship.

That’s where we come in.

Rather than focusing purely on execution, TUX provides strategic oversight and direction - ensuring marketing activity aligns with the bigger picture.

We ask the right questions, prioritise what matters and help bring structure to how marketing decisions are made.

EXPERIENCE THAT MATTERS

Between us, we bring more than 30 years of experience across professional services, community organisations and growing service-based businesses.

We’ve worked on everything from brand development and websites through to strategic planning, customer research and marketing leadership.

But at the heart of it, our role is simple:

Helping businesses make better marketing decisions.

OUR TEAM

A woman with wavy brown hair and blue eyes smiling, standing outdoors next to a dark gray pillar with greenery in the background.

Erin Sorrensen

Erin works closely with business owners and leadership teams to bring clarity and structure to marketing strategy.

She has more than two decades of experience helping organisations refine their positioning, understand their customers and make marketing decisions that support long-term growth.

Managing Director
A smiling man with a beard, wearing a navy blue polo shirt, outdoors with blurred greenery in the background.

Troy brings the creative thinking that helps brands stand out - translating strategy into visual identity, design and creative direction.

With a background spanning design, branding and digital, he ensures the work not only looks good, but supports the broader strategy.

Creative Director

Troy Sorrensen

FOLLOW ALONG ON SOCIALS…

Most businesses don’t need more marketing. They need someone leading it. We see this all the time... there’s activity happening - social posts, a website, maybe a campaign here and there - but no real structure behind it. Different peo
We take client visits on St Patrick’s Day very seriously ☘️ Jets Leagues Club
Like the Plumber with a leaky tap at home, we haven't been following our own advice lately... We tell our clients every day of the week how important it is to keep on top of their Google Reviews... were we doing it for TUX? Nope! Reviews and testi
Sometimes social media trends can just be for the fun of it (although it did kind of nail Troy 😂😂)
Back to basics today to reset goals for 2026… Sounds like a big scary task (and easily put off) buttt if you’re asking the right questions it doesn’t have to be hard
From our family to yours 🫶🏻🎄