ABOUT TUX

TUX is a strategic marketing partner for service-based businesses who want their marketing to actually support growth.

We work alongside business owners and leadership teams to bring clarity, structure and momentum to marketing — helping businesses move beyond reactive activity and towards intentional brand building.

OUR APPROACH

Many businesses don’t need another marketing supplier.

They need someone steering the ship.

That’s where we come in.

Rather than focusing purely on execution, TUX provides strategic oversight and direction - ensuring marketing activity aligns with the bigger picture.

We ask the right questions, prioritise what matters and help bring structure to how marketing decisions are made.

EXPERIENCE THAT MATTERS

Between us, we bring more than 30 years of experience across professional services, community organisations and growing service-based businesses.

We’ve worked on everything from brand development and websites through to strategic planning, customer research and marketing leadership.

But at the heart of it, our role is simple:

Helping businesses make better marketing decisions.

OUR TEAM

Erin Sorrensen

Managing Director

Erin works closely with business owners and leadership teams to bring clarity and structure to marketing strategy.

She has more than two decades of experience helping organisations refine their positioning, understand their customers and make marketing decisions that support long-term growth.